If community is at the heart of every progressive non-league club, then it’s not difficult to see why Birtley Town are aiming to become an integral part of their local area.
It’s sixteen months since the South Gateshead-based club were relegated from the Northern League’s second tier.
With attendances dropping, a ground in need of care and repair, and a pitch severely damaged by several torrential rainstorms, a new focus was needed.
Last season, the Hoops plied their trade in the Northern Alliance League and finished in eighth position, thirty points behind leaders Killingworth Town.
But the seeds were sown for a rebuild of the club.
A whole new committee has been appointed, including the significant step of appointed a Commercial Manager for the first time in the club’s history.
Local companies are now backing the club with sponsorship and support.
Youth teams that were once separate from the club are now an integral part of their future. Bonds have been formed across the generations.
Richie Barrett drives the club as chairman. Colin Beat, now secretary, works on the finer details.
Those finer details that make a difference that sometimes goes unnoticed.