BetVictor are to terminate their sponsorship of the Isthmian, Southern and Northern Premier divisions.
The betting company have opted to activate the break clause in their contract, which will result in their sponsorship of the leagues ceasing from 9th July. The three leagues were initially required to keep this information confidential, though an official statement says the decision was made prior to – and as such, not influenced by – the COVID-19 pandemic.
A statement sent out to clubs in the Isthmian League reads: “BetVictor have terminated the sponsorship for a number of reasons, but mainly due to the fact that the increasing compliance restrictions and challenges faced in their first seven months outweighed the benefits they were drawing from the sponsorship. However, the escalating negativity towards betting in football did not help, nor did – most disappointingly – compliance breaches by clubs in and outside of the Isthmian League.
“Although the search for a new sponsor has began, the COVID-19 crisis makes it very difficult to engage meaningfully with potential replacements. So, as of now, the leagues operating at Step 3 and 4 have no main sponsor for season 2020/21.”