Bluefin Sport were named as the new sponsors of the Isthmian Development League on Friday as the Isthmian League prepared to unveil new title sponsors at lunchtime on Saturday and new youth league sponsors within days.

Already the Isthmian League’s official insurance and risk assessment specialists, Bluefin are stepping up their support for season 2017-18 with a rolling annual deal as title sponsors of the newly re-branded Bluefin Sport Insurance Development League.

Bluefin Sport divisional director Malcolm Alexander was delighted to take point on the sponsorship front on a momentous weekend for the 72 Isthmian League clubs eagerly awaiting news of a new title sponsor at Saturday’s Annual General Meeting at the Hilton Hotel Wembley.

Bluefin Sport already take great pride as supporters of the next generation through their work with the Mary Peters Trust and SportsAid and Alexander said: “Bluefin Sport have enjoyed a close relationship with the Isthmian League for many years as their appointed insurance and risk management advisors.

“We are thrilled to have been given the opportunity to strengthen our continued commitment to the league by announcing our sponsorship of the development league from the 2017-18 season. We very much look forward to following the progress of all participating teams when the new season kicks off.”

With the announcement on new title sponsors now only hours away after a special presentation from the sponsors on Friday night to the Isthmian League’s board and new sponsors of the Isthmian Youth League also imminent, chairman Nick Robinson hailed the agreement ahead of the AGM and annual awards night afterwards at the plush venue in the shadow of Wembley Stadium.

The chairman said: “The news is the first of three fantastic sponsorship agreements that our clubs and their fans will start benefiting from even before the new 2017-18 season kicks off.

“Bluefin Sport have provided cover for our clubs personal accident and public liability insurance for many years and we are delighted that the company has seen fit to work closely with us and to see the advantages of our development league.”

“The Isthmian League has been growing in strength each year and can only continue to do so with the help of fantastic supporters like Bluefin Sport. I am looking forward to naming our main title sponsor at the AGM and today’s announcement supporting our next generation paves the way for the start of a fantastic new era for the Isthmian League.”


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