A foundation has been launched by Entain and the three Trident Leagues to support non-league clubs.

‘Pitching In’ ambassador and ex-England international Stuart Pearce. Photo: Doug Peters/PA Wire

Entain is owner of Ladbrokes and Coral in the UK, and they have been joined by the Isthmian, Northern Premier and Southern League in announcing the launch of the Trident Community Foundation. The objective of the foundation is to help fund community-based projects through a grant application process for the 228 clubs in the leagues.

Title sponsor of the Trident Leagues from this season, ‘Pitching In’, is Entain’s recently-launched grassroots sport investment programme, and is the founding partner of the Trident Community Foundation (TCF). Pitching In has donated £150,000 to establish the TCF fund, for distribution over the rest of the 2020/21 season.

The foundation’s aim is also to support, develop and improve the delivery of community programmes at the football clubs and help fund small and medium-sized projects. Their vision is to create a strong, sustainable community programme that will help clubs develop young talent, promote non-league football to a wider audience, and attract volunteers to Trident League clubs.

The application process has been kept simple to provide the best opportunity for Trident League clubs to obtain funding for various types of community-based project. No project will be too small, and in the first year, the maximum grant award will be capped at £5,000, which could increase in the future, should the TCF Fund increase.

In line with the decision taken by Entain (formerly GVC Holdings) in 2019 to unilaterally pull out of sponsorship of football in the UK, the Pitching In partnership will not promote any of the group’s betting or gaming brands, and no branding will be used at any of the leagues’ grounds.

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