Harrow Borough have announced the signing of a two-year sponsorship deal with Hemel Hempstead-based Company Pet Food UK.

Pet Food UK was launched in 2008 and is growing its presence in the UK pet food market through its Barking Heads and Meowing Heads brands. With colourful packaging and left-field names (such as ‘Bad Hair Day’, ‘Fat Dog Slim’ and ‘Fusspot’), their products stand out on the shelves but, more importantly, are healthy, high-quality and a proven success with their customers’ four-legged friends.

Borough’s shirts for the next two seasons will carry the Barking Heads motif featuring Bailey, the cheeky dog who features in their advertising.

Borough chairman Peter Rogers said ‘We are very excited about our new sponsors. Our meetings with Pet Food UK have been very positive and, although I don’t expect a sudden rush of club members acquiring dogs and cats, nevertheless we will be promoting Barking Heads and Meowing Heads in every way we can in the coming two years.

I’m unaware of any other team wearing a dog’s head on their shirts and I expect this to be a talking point with our opposition as well as within the club.’

Pet Food UK co-founder Dave O’Regan commented ‘This might seem an unusual diversion for a pet food manufacturer, but we have been looking to run a sports sponsorship deal for some time.

Our company is full of football nuts so that’s the direction we have moved in. Harrow Borough is a forward-thinking, community-oriented and friendly club, and we have had a warm welcome from the Board of Directors there.

With a bit of luck we hope the team can have a cup run and showcase the Barking Heads brand to our football-mad and dog-loving nation.’

Source: Harrow Borough FC

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