Hitchin Town FC are hoping to attract 1,000 supporters to their home game against Stratford Town FC – the club’s designated Non-League Day match – after partnering with Kaizen Ticketing, the leading ticketing provider for non-league clubs.

The ticketing software means the Evo-Stik League Southern Premier Division side can sell tickets online for the first time ever. This easier way of buying tickets will not only benefit existing Canaries supporters, but also help to attract new ones to Top Field ahead of the Non-League Day clash.

The easy-to-use software means bookings can be made earlier, avoiding the need to queue at the stadium. Advanced purchases also allow the club to bank gate receipts sooner, so they can be reinvested into the club quicker.

To celebrate Non League Day, a percentage of gate receipts generated for this match will go to Stevenage Haven – an organisation that provides shelter and support for single people experiencing homelessness in Stevenage and North Hertfordshire.

First introduced in 2010, Non-League Day encourages football supporters who would usually attend matches at the top of the football pyramid, to attend matches at their local non-league side.

The Kaizen Ticketing partnership sets The Canaries apart as one of the most technically advanced in the Evo-Stik Southern Premier Division. Several non-league clubs are already using Kaizen Ticketing to sell match tickets, season tickets, memberships and merchandise. These include: King’s Lynn Town FC, Gainsborough Trinity FC, Maidenhead United FC, Basingstoke Town FC and Billericay Town FC.

Roy Izzard, Club Secretary, Hitchin Town FC, said: “The club’s partnership with Kaizen Ticketing is a huge step forward for our club and supporters. Anyone can now buy tickets online, so we are hopeful we’ll get a bumper crowd on Saturday. A percentage of online ticket sales will also be donated to local homeless charity, Stevenage Haven.”

David Lynam, Founder, Kaizen Ticketing, said: “Everyone at Kaizen is delighted to be working with Hitchin Town FC for Non League Day and helping the club to get a larger crowd than usual through the gates. In so doing, we will be helping them to build relationships with new supporters and Canaries supporters of the future.”

Supporters wishing to buy tickets can do so at: https://hitchintownfc.ktckts.com/event/hth171801/hitchin-town-v-stratford-town

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