Redditch United have announced the appointment of Sajid Ali Mahmood as the club’s Director of Football.

Working alongside the first-team management, he will be responsible for player recruitment, player development, playing strategy and ensuring that the first team competes at the highest possible level, the club say.

He will also take ownership for supporter liaison and fundraising to support the first team and its development.

Commenting on the appointment, chairman Chris Swan said: “Recruitment of players is the most important part of first-team success. With recent Southern League re-organisation of teams in our league, we have six teams who are within a 30-mile radius of us who have traditional support of 400 more supporters to a home game.

“This extra income gives them the ability to buy success. Ours has to be earned, and as we’ve shown over the last successive seasons, we can do it and compete with our well-connected management.”

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