Bradford Park Avenue head coach Alex Meechan says he feels let down following a convincing defeat by Chorley on Tuesday night.
Bradford were defeated by three goals to nil at Victory Park, their first loss of the season.
“The fans have been let down, and I’ve been let down,” Meechan said.
“We were out-battled, especially in the second half, and the goal on half time just sums up how it’s gone so far for us.
“We’re conceding goals at the wrong times, but we knew what we were going to get from Chorley.
“They’re big and strong, like their physical battles, and we warned the players of that before the game, but we were still second best, and that’s the disappointing thing.
“We could have come here and had a really good go, and still been unbeaten, but you’re not going to win football matches if you can’t win your individual battles.
“We were miles away from what we expect, and it was unacceptable. The players know that, and it has to change quickly.”
Meechan’s side conceded the opener in first half injury time, the third goal so far this season that they have conceded in added time.
“Is it concentration?” the Avenue boss asked. “Are we switched on for the full 47 or however many minutes?
“Obviously as it is, something has got to change, because it is every game at the minute.
“It’s not a crisis, but it needs to be addressed.
“The lads know that the performance was unacceptable, and they know that they’ve got to react going into the local derby on Saturday.”
After losing Shane Killock in the warm-up on Saturday, Meechan had named the same team that started, only for Dan Eccles to emerge instead of Ryan Jones in the number one jersey at Chorley.
“That just tells you how it’s gone,” Meechan sighed.
“Our goalkeeper’s rolled his ankle in the warm-up, in a similar way to Shane Killock having to drop out on Saturday.
“We’ve been forced into those changes and suddenly the squad looks a little bit bare.
“I think now we’re going to have to look at getting one or two faces in before the weekend.”
Saturday sees Meechan’s side come up against Yorkshire rivals Harrogate Town, and former players such as Simon Ainge and Chib Chilaka, but the Avenue head coach isn’t focusing on the opposition.
“Harrogate have got some good players and some we know, but it’s not about Harrogate,” Meechan said.
“It’s about Bradford Park Avenue and if we’re nowhere near the required levels then it’ll be the same as Tuesday.
“We demand better than that, so it will be interesting to see the reaction that we get.”