The National League has announced a rebranding of its title sponsorship from the Vanarama National League to the Motorama National League from next season.
In doing so, the new agreement adds a further three seasons to a sponsorship arrangement with the Autorama Group, which has enjoyed great success for both parties over the past five seasons. Motorama – sister brand of Vanarama – is a personal car leasing broker and the latest arm of the Autorama Group.
The involvement of Motorama with The National League will see the introduction of a brand new affiliation scheme, which will provide supporters with an opportunity to earn money for their club with every vehicle leased.
Michael Tattersall, Chief Executive Officer of The National League, said: “Following five seasons as the Vanarama National League, we are delighted to be signing up for a further three seasons as the Motorama National League.
“Our relationship with the Autorama Group goes from strength to strength, and is a classic case of football sponsorship delivering value and helping to create a leading consumer brand.”
CEO of Autorama Group, Andy Alderson added: “We’re delighted to be continuing our relationship with The National League.
“It will allow Motorama to enjoy the prestige of being title sponsor of one of the UK’s most popular football leagues and get its message that people CAN lease the cars they want – rather than settle for something they can find on a used dealer’s forecourt – to an engaged audience of enthusiastic fans.”