The Hallmark Security Football League has today announced a partnership deal with Manchester based LWC Drinks Ltd, the UKs largest independent drinks wholesaler, to become the League’s official Drinks Partner in a deal that will see them sponsor the First Division Cup.
The First Division Cup will be called the LWC Drinks First Division Cup for season 2017/18.
LWC Drinks’ head office is based in Openshaw, Manchester and the company has depots throughout the country, including four in the North West. Established in 1979, LWC has grown from a small start up to the fastest growing privately owned drinks company in the UK.
The partnership agreement will see LWC Drinks working with the League and its clubs in providing wholesale drink supplies for member clubs and provide drinks for key League events during the season.
Mike Wallis, Northern Regional Director of LWC Drinks, said: “We are excited to be working with The Hallmark Security League. With the continuing growth of non-league football we felt the time was right for us to get involved and the sponsorship opportunity was the perfect way for us to introduce our company.
“We see the clubs playing a major role in their local communities and we want to be able to offer our expertise in the drinks industry to help maximise their potential. We look forward to working closely with all the teams during the coming season.”
Paul Lawler, Chairman of The Hallmark Security League, said: “We are delighted to welcome LWC Drinks as a partner of the League and look forward to working with them. The rebranding of the First Division Cup competition for the forthcoming season will help raise the profile of LWC Drinks, and we look forward to kicking off this season’s competition with the cup draw being held at the League’s AGM in Blackpool on 17th June.”