South Shields have announced the club has agreed a deal to wear Puma kit from the 2018-19 season.
The three-year agreement will initially see the first team and the academy team wearing the new playing kit and training wear, with the reserves, ladies team and junior teams phasing them in due to sponsorship commitments.
The new kit is a bespoke design and will have the new club crest embroidered onto the shirts. The replica kit will only be available through the online store or the club shop at the ground.
Included in the deal is a limited addition third shirt, which celebrates the 130th anniversary of the very first South Shields Football Club back in 1888.
David Mitchell, the club’s Commercial Director, said: “We are delighted to sign a long-term deal with Puma in conjunction with Genesis Teamwear. The club is now in a key position to attract the major kit providers in sport.
“We hadn’t planned to change kit providers this season, but due to the success of the team on the pitch, we were approached by over a dozen different companies wanting us to wear their kit. We wanted to find a supplier who would design and manufacturer our own bespoke kit.
“With the addition of the training wear, shorts and socks, the range of merchandise that the fans will be able to buy has increased dramatically.”