Bradford Park Avenue Community Football Club have joined forces with leading children’s charity Action for Children to establish a partnership which will see both parties work together to deliver a range of innovative activities in Bradford.

Action for Children runs six children’s centres in Bradford and works in communities the BradfordPAlength and breadth of the UK to support the most disadvantaged children, young people and families.

Through links with the National League Trust, the charity has worked with a range of National League clubs, including Barrow AFC, Gateshead, Guiseley AFC, Southport and Stockport County.

These partnerships have resulted in the delivery of employability services as well as the charity’s innovative and award winning Parents on the Ball programme

Parents on the Ball equips participants with new parenting skills and confidence. It already operates across the UK in conjunction with a range of football and rugby clubs including Manchester City, Burnley, Queens Park Rangers, Inverness Caledonian Thistle, Heart of Midlothian, Greenock Morton, Newcastle Falcons and Ashington.

John Egan, director of children’s services at Action for Children, said: “We believe that clubs like Bradford Park Avenue are very much at the heart of their community, contributing to the health, well-being and self-esteem of young people and parents in the town.

“We’re very proud to partner with the club to further our vision to improve the lives of young people and families.

“We look forward to developing this innovative partnership in the upcoming months.”

Joe Mosley, director for community development at Bradford Park Avenue, said: “As a recently transformed and proud community owned football club, it is our mission to build strong partnerships with organisations like Action for Children who share the same values and passion as we do to encourage and facilitate wider participation by both parents and their children in healthy sporting and physical activities.

“It is not always recognized how important it is for parents to participate along with their children in healthy physical activities.

“We are thrilled to be able to help deliver the unique Parents on the Ball programme at the club, reaching out to those under privileged families in our local community and to help make a real difference in their lives.”

Over the next few months Action for Children’s Andrew Giltrap and Sharon Swindells will be working with Bradford Park Avenue’s Joe Mosley and Ben Stead to agree on the programmes, which will be delivered as part of this exciting new partnership.


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