Shaw Lane Aquaforce will be known as Barnsley Town FC from next season after being forced to change their name.

Clubs plying their trade at step four and above in the non-league pyramid are not allowed to have the name of a sponsor in their club name.

This ruling is specified in the FA kit and advertising regulations.ShawLaneAquaforce

The club are chasing a fifth straight promotion.

Club owner Craig Wood spoke to the Barnsley Chronicle saying “The name change is disappointing but I think it could be a good thing for us in the long run,”

“I have mixed emotions because Shaw Lane Aquaforce has been a name that has caught a lot of people’s attention during our meteoric rise up the leagues, so it will be a shame to lose it.

We have also sold a lot of merchandise and clothing to our fans and junior players that has Aquaforce on it. We have lots of that in stock and it will be a massive cost to get rid of it and get new Barnsley Town stuff.

“But that is what we will have to do. We’re looking at the positive side. The name change is a chance to rebrand and incorporate the whole town of Barnsley, not just Shaw Lane.

“People outside of Barnsley don’t know where Shaw Lane Aquaforce is based. If we go up this season, our scores in the Evo-Stik Premier will flash up on Sky Sports’ Soccer Saturday and we want people to realise we are from Barnsley.”

There was a vote on the name change on Monday night for club officials and the managers of the Aquaforce youth teams, which include sides from under sevens to under 18s.

Wood said: “Barnsley Town FC was chosen by 12 votes to one, with me being the one. I wanted AFC Barnsley but I am happy to go with the consensus. We are also changing the kit to blue and red, because our junior teams used to be Barugh JFC who played in red and we wanted to keep the blue of Aquaforce. It will be like Crystal Palace’s kit.”

The club should have dropped the ‘Aquaforce’ from their name once they were promoted to the Evo-Stik League last season but it was not mentioned to them until this season.

Wood explained: “It was an oversight by either the league or the FA, or both. It is quite unusual for a team with a name like ours to play so high up so I don’t think anyone realised. They should have told us when we got promoted but we weren’t made aware of it until November. I have accepted that oversight and we’ll just get on with it.”


Follow us on Twitter

Contact Us

Editor: Chris Brookes
t: 0191 442 1001
HYPoint, Saltmeadows Road, Gateshead, Tyne & Wear. NE8 3DA

Get in touch

15 + 9 =

© 2021 Baltic Publications Limited