South Shields FC have unveiled a new club badge, which the Evo-Stik North league leaders will revert to at the end of the current campaign.
This is the statement posted by the club:
‘After a long period of deliberation, it has been decided that South Shields Football Club will be changing the club badge at the end of the season. It was decided that we need a more simple and modern design, which we can use going forward in an exciting time in the club’s history.
The decision is backed by the club and its committee not only for commercial reasons surrounding exclusivity of the badge, but also to ensure the club has its own brand moving forward. However, we appreciate that many aspects of the current crest are key to our local history and the club. This was also stressed by fans, many of whom identified aspects which needed to be maintained in the new badge.
Geoff Thompson, the club’s chairman, said: “We have thought long and hard about the decision to modernise the club’s crest. When we came back to Mariners Park from Peterlee almost three years ago, we needed to keep some continuity at the club and didn’t think it was the correct time to change it.”
The club has only used the town crest since the 1994-95 season. The original town crest seemed to be the best choice for the club at that time, however, as it belongs to the town, we do not have any rights to have exclusive use of it. Therefore, the club has lost revenue, with other sources providing merchandise with the town’s logo on it.
As we have had a successful period since the return to Mariners Park, there has been a huge demand for club merchandise, particularly after reaching Wembley for the FA Vase final last season. We depend heavily on the revenue gained by merchandise sales, gate receipts, food and beverage sales. Gaining exclusive rights to the badge will enable revenue to be kept to build our club for the future.
We wanted the design of the badge to maintain a lot of the original features of the town crest, and in discussions with some supporters, we asked which elements we should keep. It was a surprise to us that almost all of the fans asked listed the same items which should be in the new version.
The items were the anchor, the lifeboat, the motto “Always Ready” and 1888, to represent the year the original South Shields Football Club was formed. We also decided that we needed to minimise the colours to four.’
Read more: southshieldsfc.co.uk